Real Estate Books Reviewed

The Consultative Real Estate Agent: Building Relationships That Create Loyal Clients, Get More Referrals, And Increase Your Sales

October 31, 2007 · Leave a Comment

The Consultative Real Estate Agent: Building Relationships That Create Loyal Clients, Get More Referrals, And Increase Your Sales Whether they’re moving to a new area for work-related reasons, accommodating a growing family, or resettling due to financial considerations, most people buying or selling real estate are doing so while experiencing major life transitions. Agents and brokers, therefore, need to help their clients do more than just complete a transaction if they want to remain competitive. The Consultative Real Estate Agent shows readers how they can boost their profits by developing strong relationships and focusing on the real needs of their clients. The book shows readers how they can: * build better rapport (and lose fewer clients) * get more referrals (and spend less on marketing) * close more sales by better understanding clients’ wants and needs Great real estate agents are one part entrepreneur, one part negotiator, one part problem-solver, and one part counselor. The Consultative Real Estate Agent shows agents how to deepen their client relationships and make more money doing it.
Customer Review: Great Insight!
Lots of great information here to be considered. The emotional aspects of any sale should not be taken lightly. Kelle Sparta has a wonderful outlook and approach to consulting buyers and sellers through the real estate transaction. Many agents label their clients as “crazy”, “loonie toon”, or “psychotic”, and they don’t consider the emotions that go through each and every one with such a large transaction. I really like her suggestions for getting more information about each clients’ situation and trying to look at the world from their perspective to draw from it and help clients through an emotional state. I went to school to be a Child Psychologist, and ended up as a Realtor, but the training I had does come into play with every transaction. Thanks, Kelle, for giving us such a great step-by-step process to help clients, and thereby excel in sales.
Customer Review: Outstanding!!
As a new agent, I found this book invaluable to starting my business. The Consultative Real Estate Agent book gives insight not only to the real estate business and how to succeed, but prepares you for different types of people at different stages of transitioning from home to home. After reading other books, training through my company, and feedback from seasoned agents, nothing has prepared me more than The Consultative Real Estate Agent. The book puts you on track and strengthens your confidence so you can do the job you were meant to do. As competitive as the industry is, this book unquestionably sets you apart from others.

The Consultative Real Estate book is precious gem and a must have for new and seasoned agents!

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Categories: Real Estate

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