Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don’t – and all the reasons why – this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features:
In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism.
A step-by-step guide through the site evaluation process using a unique site evaluation worksheet.
Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score.
Practical tips for specific concepts and varying market conditions – such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market.
Strategies for site selection in competitive markets where the best locations are in short supply.
Customer Review: easy to understand and easy to apply
This book analyzes the the factors that go into choosing a good site for a commercial venture.
This alone would have been enough to earn 5 stars. The book goes on to present a system for rating potential sites that uses the factors explained in previous chapters. You can customize the process by changing the importance each factor carries.
A software package is offered for sale that provides templates and performs calculations. However, if you are handy with Excel, you should be able to recreate the template/calculations within a few hours.
This excellent book promises to be a guide to choosing commercial real estate. It delivers, in spades, on that promise.
Customer Review: It’s a Roadmap for Site Selection!
This book was referred to me by a co-worker (who happened to be an expert in real estate). Thanks!! I only wish I’d stumbled upon it years earlier.
After struggling with a homegrown spreadsheet modeling approach in my first retail business, this book brought together all the missing pieces in a way that made perfect sense. It gave me a framework to account for the qualitative site feature data that is so important, yet so difficult to deal with. It became my roadmap for site selection.
The logical model outlined in this book comes to life through Fenker’s humorous examples of tips & traps.
If your business depends on good sites, you must read this book! Click here to find out more …
